Lonely Planet is the largest travel guide book and digital media publisher in the world. The company is owned by BBC Worldwide, which bought a 75% share from the founders Maureen and Tony Wheeler in 2007 and the final 25% in February 2011. Originally called Lonely Planet Publications, the company changed its name to Lonely Planet in July 2009 to reflect its broad travel industry offering and the emphasis on digital products. After Let’s Go Travel Guides, it was one of the first series of travel books aimed at backpackers and other low-cost travellers. As of 2010, it publishes about 500 titles in 8 languages, as well as TV programmes, a magazine, mobile phone applications and websites.
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